SEO
Search Engine Optimisation |
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put briefly...SEO is the name given to the process of gaining high rankings in the major search engines. Without any SEO at all you simply don't exist!! If you're running a business then this doesn't make any sense!! an outline of our processWe believe in offering some level of SEO to every project we undertake. We automatically include it at a basic level as it's inherrant to our design and build process. All our sites are built using standards compliant CSS and XHTML which helps to separate content from style thus making it easier for the search engines to spider your site. Further to this we can add a package based around the following. Extensive keyword research... The best keywords are those words and phrases commonly typed in by your potential customers, but which aren't used much on your competitors websites. This is achieved by using the help of Google Adwords, Yahoo marketing data and Keyword Discovery software. Write great content... This is normally written by the client under our consultation and compliments the linking strategy outlined below. Emphasis is put on cthis because of the simple fact that if you write great content people will want to link to you. Create a successful linking strategy... Building links is critical to your online marketing success - they drive traffic to your site and they improve your search engine rankings. If a search engine sees lots of quality sites linking to yours then it deems that your site must be important and you will move higher up the search engine results. This is without doubt the most important and also time consuming part of the process. Pay-per-click and sponsored links... For instant results and depending on your budget we would normally recommend using a Google Adwords campaign in conjuction with an Overture pay per click campaign. our services
tips from dotcom development...At dotcom development we try and be as transparent and as honest as possible and therefore we don't mind giving away our secrets... Try out some keyword research of your own with this fantastic online marketing tool from Yahoo! >>view the Yahoo! keyword selector tool... The best (by far!!) online resource for SEO >>view the HighRankings.com "search engine optimization forum"... major search enginesThe major search engines can be grouped into two main sets, a mainly Google driven set and a second, mainly Yahoo! driven set. Google set... Yahoo! set... For a great explanation of how all the major search engines inter-relate with each other, click the following link, courtesy of Bruce Clay. |
