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SEOMoz just posted a great list of 14 best practices for modern SEO that they are using with their consulting clients. Some real interesting tips, like the lack of importance of H1 tags and meta keywords.
Keep reading for review of the 14, with some notes about possible Joomla implications.
You can read more about these at SEOMoz: SEO Best Practices
Title Tag FormatPrimary Keyword - Secondary Keywords | Brand
Or
Brand Name | Primary Keyword [...]